Your campaign emails can contain a number of tags that will be replaced dynamically based on the customer and cart details. The list of tags you can use is shown below.

Note: This article covers the standard tags available with the free plugin. The Pro add-on adds additional tags which are listed separately in the “Advanced email replacement tags” article. 

{cart}

This will be replaced with the user’s cart details – to remind them what they were purchasing.

{cart_url}

A link straight to checkout. This link also contains information that the plugin will pick up on to re-populate the user’s cart – making for a seamless experience.

{cart_button}

This will be replaced with a clear call-to-action button linked back to your store. This link contains information that the plugin will pick up on to re-populate the user’s cart – and taking them straight to checkout.

{last_name}

This will be replaced with the customer’s first name if they’ve provided one. If not, then the word “friend” will be inserted instead so your copy still makes sense.

For example, “Hi {first_name},” would become “Hi Bob,” if the customer had given us their name, or “Hi friend,” if not. 

{first_name}

This will be replaced with the customer’s last name if they’ve provided one. If not, then a blank string will be inserted instead.

{store_email}

This will be replaced with your main store email address as set up on your WordPress site. 

{unsub_link}

This will be replaced with the URL of the unique per-customer unsubscribe link to allow customer’s to opt-out of further emails in this campaign. 

{subject}

This will be replaced with the subject line of your email campaign as you’ve configured it on the campaign setup pages. 

{store_name}

This will be replaced your store name.